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This Privacy Policy sets forth the practices in effect at the Southern Poverty Law Center to protect the privacy of its website visitors and financial supporters, as well as recipients of its print publications. This Policy also outlines how you can update your information or receive additional information.
Online Giving
Non-Personal Identifying Information The Center uses this information only in the aggregate. It does not combine non-personal identifying information with personal identifying information, commonly known as "online profiling." At no time is personal information stored in a cookie. The Center collects non-personal identifying information from websites in the aggregate. It uses this information to assess aggregate visitor volume and interest, i.e. which site pages are being visited most frequently. The Center shares aggregated, non-identifying, demographic information about the websites' usage with its sponsors and partners. For example, the Center might disclose to its donors that 1,000,000 people visited SPLCenter.org in a given year.
Personal Identifying Information The personal identifying information will be used to establish the identity of account holders in order to respond to inquiries or to deliver requested information or services. For example, if you subscribe to one of the Center's e-newsletters, the Center will store your name and e-mail address and send the requested e-newsletters to the e-mail address. The Center does not make personal identifying information gathered on its websites available to other organizations, but may share information with business partners, in the usual course of business. For example, the Center may use a third-party vendor to electronically distribute its e-newsletters. In order to send the e-newsletters, the Center must share the e-mail address of subscribers with the vendor. Vendors that provide such services are obligated only to use this information for the purposes for which the Center directs them to use it; namely, providing services directly for the Center. Note: If you make an online donation to the Center while at SPLCenter.org or are already a donor, please see the Supporters section of this Privacy Policy for additional information.
Protecting Children's Privacy The Center does not knowingly collect and retain personal identifying information from persons under the age of 13 and has safeguards in place to attempt to ensure it does not inadvertently collect and retain such information. The Center strongly urges children to check with their parents before entering information on its websites, and it urges parents to discuss with their children restrictions concerning the online release of personal identifying information to anyone they do not know.
Links
The Center collects the personal information that supporters provide. After someone donates to the Center, his or her information is added to the Center's membership list. The Center uses this information to keep donors informed about the progress of its programs through print and online mailings and to encourage donors' continued financial support of its work. The Center shares donor information with business partners as required in the usual course of business. For example, the Center may use a vendor to assist in the generation and distribution of written communications to donors. The Center makes its membership list available to reputable charities and businesses whose information we believe may be of interest to our members. Our ability to share your name with other entities will help build our supporter base. Sharing our list with others is the most cost-efficient way to find new supporters. We hope you agree. The option is yours. If you do not want your name used in this fashion, please let us know. You may contact us via the SPLCenter.org contact form. Please include your full name and address with your request.
In order to receive Center products, an individual must provide personal identifying information (such as a first and last name, physical address including a street name, e-mail address, etc.) The Center will collect and retain this information. The Center does not make the personal identifying information of people who order its products available to other organizations. The personal identifying information is used to establish the identity of recipients, deliver requested products to recipients and make recipients aware of additional or new Center products that might interest them. In order to evaluate the usefulness of its materials, the Center may also contact, by phone, e-mail or regular mail, persons who have ordered its products. The Center may share information with business partners in the usual course of business. For example, the Center may use a vendor to help distribute products. The Center does not disclose individual order histories, but may disclose aggregated order histories for its products. For example, the Center would not disclose that "John Doe ordered a copy of this magazine", but could disclose that 300,000 copies of that magazine were ordered.
Are you a subscriber to the Intelligence Report and want to update your mailing address? You may do so online. Are you a subscriber to one of the Center's e-newsletters and want to discontinue delivery? You may do so online:
Privacy Coordinator In the event that this Privacy Policy changes, the Center will post an updated policy on this page, with a notification link to this page from the home pages of SPLCenter.org and Tolerance.org. |
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