When it comes to publicizing your Mix It Up at Lunch campaign, think a little bit old school, a little bit new school – and then start thinking beyond the school.
Old school is solid and reliable.
- Download posters from us.
- Have your planning group make posters. “Are you ready to Mix It Up?” is a good message for posters, creating some mystery around the event. (Put the posters everywhere you can, including teacher and staff lounges, a variety of classrooms and hallways, and, of course, the cafeteria.)
- Get details into the school announcements, however they are distributed – print, PA system, or email.
- Post on the school website.
- Fliers work, handed out at high-traffic spots on campus.
- Word of mouth – friends telling friends – always is strong.
New school rocks.
- Get the word going on Facebook and other social media sites.
- Tweet details of the event, so they can be re-tweeted.
- Make a video – maybe students showing how to Mix It Up at Lunch – and get it on YouTube or post on your school website.
- What about a flashmob in the cafeteria the week before, followed by participants handing out those old-school fliers?
And don’t limit yourself to the school (old or new!).
- Is there a message that would be good to put in the PTA newsletter, so parents know what’s going on – and may want to get involved? Lots of PTAs participate in Mix It Up by helping out or providing a special treat that day.
- Are there neighborhood groups near the school that might support or take part in the event?
- Can you get local media to cover the event? (We can get you started with a sample news release.)
Start the publicity now, and keep it going right up to the day of Mix It Up at Lunch.
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