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SPEAK OUT

ALSO REMEMBER:

· Don't issue an immediate denial that it's a hate crime. Be open to what the situation might be, and be candid, saying that until all the facts are in, the campus might not know what it's dealing with.

· Don't surprise the victims or targeted community with the statement. Whenever possible, include them in the creation of the statement, and make sure they know what will be said in advance of the statement's release.

· Don't be defensive. Don't say racism or homophobia isn't a problem on campus. Avoid offhandedly dismissing the incident as an aberration, especially if there have been other incidents or ongoing complaints of racism, bias or homophobia.

· Don't promise sweeping change or swift punishment. Until all the facts are in, such promises are inappropriate and may create false expectations. Promise a thorough investigation, with appropriate action to follow, and then see it through.

· Don't use minimizing language that implies the university community isn't taking the case seriously. Avoid characterizing the matter as "a prank" or as "potentially offensive." It is offensive. Don't say, "Some people might have been hurt," and don't call it "an unfortunate incident." Such words make it appear as if you don't understand or are ignoring the real impact.

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