“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.
In “Pass or Fail in Cambodia Town,” host Maria Hinojosa visits Long Beach, California, where she finds a Southeast Asian community struggling with what one interviewee describes as a “trauma-informed history.” Far from the stereotype of Asians as a “model minority,” less than 65 percent of Cambodian adults in the United States have graduated from high school. Cambodia Town, a neighborhood in Long Beach, is a community plagued by poverty and gang violence.
America by the Numbers with Maria Hinojosa, a PBS documentary series produced by the Harlem-based Futuro Media Group, reveals how dramatic changes in the composition and demographics of the United States are playing out across the country.
In this lesson, students explore race and self-identity by creating self-portraits. The lesson aims to help students develop detailed observational skills and use these skills in relation to themselves and others. It also begins constructing a vocabulary that is crucial in helping build community and discuss some of the more challenging aspects of race and racial identity formation.