“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.
This lesson is the fourth in a series called Expanding Voting Rights. The overall goal of the series is for students to explore the complicated history of voting rights in the United States. Two characteristics of that history stand out: First, in fits and starts, more and more Americans have gained the right to vote. Second, over time, the federal government's role in securing these rights has expanded considerably.