“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.
This lesson is the fourth in a series called Expanding Voting Rights. The overall goal of the series is for students to explore the complicated history of voting rights in the United States. Two characteristics of that history stand out: First, in fits and starts, more and more Americans have gained the right to vote. Second, over time, the federal government's role in securing these rights has expanded considerably.
In this lesson, students will read an excerpt of an interview given by Mary McLeod Bethune and will learn that she founded the Daytona National and Industrial School for Negro Girls (now Bethune-Cookman College) in 1904. Through close reading, they will explore and discuss connections between events from Bethune’s life experiences and their own lives, and connections between past and current events.
In this lesson of the series, “Beyond Rosa Parks: Powerful Voices for Civil Rights and Social Justice,” students will read and analyze text from “The Progress of Colored Women,” a speech made by Mary Church Terrell in 1898. Terrell was the first president of the National Association of Colored Women (NACW), an organization that was formed in 1896 from the merger of several smaller women’s clubs, and was active during the period of Jim Crow segregation in the South.
Most history textbooks include a section about Rosa Parks in the chapter on the modern civil rights movement. However, Parks is only one among many African-American women who have worked for equal rights and social justice. This series introduces four of those activists who may be unfamiliar to students.