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LESSON

Advertising on the Internet

This lesson focuses on teaching students to understand the role of identity in the online marketplace and online advertising, and advertisers’ intent to manipulate consumers.
Grade Level
6-8
Subject
Digital Literacy
Reading & Language Arts
Social Studies
Arts
ELL / ESL
Social Justice Domain
LESSON

The Privacy Paradox

This lesson teaches students to understand the impact of online actions on their personal privacy.
Grade Level
6-8
Subject
Digital Literacy
Reading & Language Arts
Social Studies
ELL / ESL
Social Justice Domain
LESSON

The New Mad Men

“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.
Grade Level
LESSON

Pass or Fail in Cambodia Town

In “Pass or Fail in Cambodia Town,” host Maria Hinojosa visits Long Beach, California, where she finds a Southeast Asian community struggling with what one interviewee describes as a “trauma-informed history.” Far from the stereotype of Asians as a “model minority,” less than 65 percent of Cambodian adults in the United States have graduated from high school. Cambodia Town, a neighborhood in Long Beach, is a community plagued by poverty and gang violence.
Grade Level
Social Justice Domain
LESSON

America by the Numbers

America by the Numbers with Maria Hinojosa, a PBS documentary series produced by the Harlem-based Futuro Media Group, reveals how dramatic changes in the composition and demographics of the United States are playing out across the country.
Grade Level
Subject
Reading & Language Arts
Social Studies
Economics
Geography
ELL / ESL
Math & Technology
Social Justice Domain