“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.
In this lesson, students will read an excerpt of an interview given by Mary McLeod Bethune and will learn that she founded the Daytona National and Industrial School for Negro Girls (now Bethune-Cookman College) in 1904. Through close reading, they will explore and discuss connections between events from Bethune’s life experiences and their own lives, and connections between past and current events.
In this lesson of the series, “Beyond Rosa Parks: Powerful Voices for Civil Rights and Social Justice,” students will read and analyze text from “The Progress of Colored Women,” a speech made by Mary Church Terrell in 1898. Terrell was the first president of the National Association of Colored Women (NACW), an organization that was formed in 1896 from the merger of several smaller women’s clubs, and was active during the period of Jim Crow segregation in the South.
Most history textbooks include a section about Rosa Parks in the chapter on the modern civil rights movement. However, Parks is only one among many African-American women who have worked for equal rights and social justice. This series introduces four of those activists who may be unfamiliar to students.
This lesson focuses on questions of identity as students read and analyze Angelou’s inspirational poem “Still I Rise” and apply its message to their own lives. Students learn how Maya Angelou overcame hardship and discrimination to find her own voice and to influence others to believe in themselves and use their voices for positive change.
The civil rights movement of the 1950s and ‘60s, during which Dr. Martin Luther King Jr. came to prominence as a spokesperson for black people seeking equality, has been the catalyst for many contemporary civil rights movements (e.g., the Chicano movement, labor movement, environmental movement, women’s movement, LGBT civil rights movement, immigrant workers rights). This lesson invites students to see that they are part of a continuum in the long struggle for equal rights for all people.
The lessons in this series build background knowledge about a particular social justice issue and address at least one English language arts skill. The lessons also help students “read” photographs by having them describe what they see, identify mood and point of view, analyze color, light, and shadow, and determine how the photographs fit into the context in which they were taken.This lesson focuses on the legal case of Loving v. Virginia. Although it is not as well known as Brown v. Board of Education (which helped end legal segregation), it was an important ruling with far-reaching effects. In 1967, the Supreme Court ruled that laws that prohibited marriages between African Americans and white Americans were in violation of the Constitution. In this lesson, students analyze a photograph of Mildred Jeter Loving and Richard Loving—the interracial couple that took the case of their marriage all the way to the Supreme Court—as a springboard for exploring the case, and for thinking about analogous issues in more recent times.